For the past twelve years E3, a gaming exposition held in the huge Los
Angeles Convention Centre, has been a yearly highlight for fans and
media alike. Hundreds of thousands of dollars are spent each year on
single stalls, even for smaller publishers, whereas the larger
publishers ( EA, Nintendo, SCEA and Microsoft Game Studios ) have been
known to spend millions more on their own stalls. For example, this
year's Nintendo Booth was, according to media sources,
Look at the line of televisions. Panasonic must have had a field day
when Nintendo asked for those.
Anyway, you can probably see where the millions of dollars went this
year. But was it really worth it?
It is arguable that E3 is simply an ego boost, a place for Publishers
to show off how much money they have. And for the most part, this
remains true. Small Publisher booths pale in comparison to
Nintendo's gargantuan booth, and this is where the problems start.